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Tag: 2021

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ArticlesSarah Woodhouse11 September 20201

Using Social Media to Grow Your Business

Therapy Business Coach and Mentor, Sarah Woodhouse, explores how using social media can grow your business.
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Community Question At the beginning of the month, Community Question At the beginning of the month, I invited the LR community on Instagram to ask their business questions via Instagram Stories, and the great question shown below was submitted. “How can I attract loyal clients to my business?” Attracting loyal clients is a great way to keep a reflexology appointment diary busy. Here are some of my favourite ways to attract loyal clients: (1) Provide excellent customer service from the moment a client contacts you (remember first impressions count). This high level service should be continued in the treatment room and beyond. Every touchpoint a client has with your business can help to build a loyal client/practitioner relationship. For example, is it easy for your client to book an appointment? Can they find out information easily about your prices? Is the treatment room easy to find? Is the treatment room warm enough? Think about every step a client may take with your business and how you can deliver excellent customer service to them. Bonus Tip: Also, remember to continue this excellent customer service not just at their first treatment with you, but all treatments. Sometimes, business owners become complacent after time and don’t focus on the smaller details at subsequent appointments. However, making a client feel special every time will help you to gain the client loyalty you desire. (2) Communicate effectively and listen to their needs. Providing clear communication and listening to their needs will help to build a positive, professional relationship and build trust in your business. (3) Exceed expectations. What could you do to provide something additional to their experience with your business? (4) Stay connected to them. Create an email newsletter so clients can subscribe and receive updates about your services. This is a great way to stay connected with your client base, build trust and maintain the professional relationship with them. These are just some of my favourite ways to attract loyal clients, and I would love to hear your ideas too in the comments box below 👇
Reflexologists: Has your social media engagement r Reflexologists: Has your social media engagement reduced? If you are nodding in agreement to this question, please don’t worry - you are not alone. My grid post engagement on Instagram has definitely seen a dip. Each year in the weeks before Christmas, many small businesses notice a dip in engagement and visibility on social media, for a number of reasons. (1) Larger brands spend more on social media advertising, which can make it more difficult for smaller brands to be seen. (2) Your reflexology clients will be spending less time online as they prepare for Christmas. They will be out socialising with friends and family, attending Christmas events, shopping and preparing for the big day. You, too, may notice you spend less time online during this period. This pattern of behaviour happens each year, so to help it is important to be strategic about when you post and the type of content you are sharing. To boost your engagement and achieve your goals, you could: (1) Adjust your posting patterns - think about when your clients will be online during this time and post then. (2) Think about the problems your reflexology clients are experiencing and post content to support them. (3) You can also use this time to plan fabulous content in preparation for the start of 2025. Has your engagement reduced?
Reminder 🤍 Reminder 🤍
A reminder to be kind to yourself, you are doing y A reminder to be kind to yourself, you are doing your best!
Is your appointment diary quiet? 📔 Here are s Is your appointment diary quiet? 📔 Here are some ideas to help you attract clients to your treatment room. (1) Send an email to your contacts on your email newsletter list and share your appointment availability with them. The email will act as a gentle reminder about your fabulous treatments. If you have not got an email newsletter, now could be the time to create one. They are a fabulous marketing tool to stay connected to your clients and reengage clients who may not have visited you for a while. (2) Give a talk to a local group. Presenting to a local group who are relevant to your target audience is a fabulous opportunity to promote your treatments, build trust with a new group of people and market your business. This is one way that really helped my business to grow. (3) Check your links on social media to make sure they are working and correct, so that new clients can contact you easily to book their appointment. (4) Update and refresh your website to boost your SEO (Search Engine Optimisation). Making updates to your website is a great way to improve your SEO, which will help you appear higher in the search engine results when people are looking for a therapist. Which ideas will you try? How are bookings for you at the moment?
We will remember them. #remberanceday #poppy #wew We will remember them. #remberanceday #poppy #wewillrememberthem #lestweforget
Reminder on Stress Awareness Day As our reflexolo Reminder on Stress Awareness Day As our reflexology community enters the busy season before Christmas, this is your reminder to look after yourself as much as you look after your clients. Make sure you: (1) Take regular breaks during treatments, including a proper lunch break. (2) Maintain boundaries with your clients and remember it is okay to say ‘no’. (3) Prioritise time offline to switch off and recharge. (4) Book a reflexology treatment for yourself to release stress and recharge. (5) Be kind to yourself. (6) Avoid comparing your business to another therapist - remember we are all at different stages in our business journey and not everything you see on social media is a true reflection of what may be going on! It is easy when busy running a reflexology business to put your clients first, but you must look after you too. How do you take care of your well-being? Kelly
One day to go - are you joining in? There is just One day to go - are you joining in? There is just one day to go until the Love Reflexology Facebook live with Catherine Clooney founder of Face Reflexology Clooney Concept. Catherine will be going live in the Love Reflexology Facebook group on Wednesday 6th November at 12pm (UK time). The title for the event is: How Face Reflexology May Support Us During Stressful Times. This talk will be ideal for some self-care time before the busy Christmas period begins, which you can enjoy live with Catherine or on replay. Information for Facebook Live Events (1) A recording for the Facebook live event will be saved in the group afterwards for you to enjoy on replay. (2) You do not require a special website link to join the event, just visit the group at the scheduled date and time, and you will see Catherine go live on the main newsfeed. (3) Facebook live events are free to access for all members of the private Love Reflexology Facebook group. If you would like to learn more about Catherine’s work ahead of the event, please follow @facereflexologyclooneyconcept Are you joining in?
Social Media Content Ideas for November If you ar Social Media Content Ideas for November If you are feeling stuck for ideas for your social media content for November, check out the below awareness days which may provide you with inspiration: 3rd - 10th November - National Spa Week 5th November - Guy Fawkes Night 5th - 9th November - International Stress Awareness Week 6th November - National Stress Awareness Day 19th November - Odd Socks Day 23rd November - Survivors of Suicide Loss Day 30th November - St. Andrews Day. You could explore the above ideas that connect with your business and your target audience to plan some engaging posts, Stories or even blogs for your website. Enjoy your content planning and connecting with your audience. Have you planned your social media content for November? 👇🏻
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