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Business support community for reflexologists and reflexology students, and the home of the Love Reflexology Directory

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Author: Lorraine Senior

Founder of Functional Reflex Therapy (FRT), Lorraine is a qualified teacher, with over 20 years of experience working within the education system, a published author and recipient of prestigious awards, including the AoR Excellence Award for Innovation in Reflexology, FHT Tutor of the Year and the ICR Humanitarian Award for the FRT Global project work in Zambia. Lorraine has drawn from her many years in the education environment as a teacher and reflexologist to create the Functional Reflex Therapy Framework and its supportive pathways. FHT and AoR approved in-person CPD training for reflexologists seeking to expand their skills are available, more information on the FRT website.
A pile of books in the sunlight.
ArticlesLorraine Senior26 February 2024

Unlock Your Potential: Explore New Pathways for Your Reflexology Business

Lorraine Senior founder of Functional Reflex Therapy explores new pathways for your reflexology business.
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Reflexologists: Has your social media engagement r Reflexologists: Has your social media engagement reduced? If you are nodding in agreement to this question, please don’t worry - you are not alone. My grid post engagement on Instagram has definitely seen a dip. Each year in the weeks before Christmas, many small businesses notice a dip in engagement and visibility on social media, for a number of reasons. (1) Larger brands spend more on social media advertising, which can make it more difficult for smaller brands to be seen. (2) Your reflexology clients will be spending less time online as they prepare for Christmas. They will be out socialising with friends and family, attending Christmas events, shopping and preparing for the big day. You, too, may notice you spend less time online during this period. This pattern of behaviour happens each year, so to help it is important to be strategic about when you post and the type of content you are sharing. To boost your engagement and achieve your goals, you could: (1) Adjust your posting patterns - think about when your clients will be online during this time and post then. (2) Think about the problems your reflexology clients are experiencing and post content to support them. (3) You can also use this time to plan fabulous content in preparation for the start of 2025. Has your engagement reduced?
Reminder 🤍 Reminder 🤍
A reminder to be kind to yourself, you are doing y A reminder to be kind to yourself, you are doing your best!
Is your appointment diary quiet? 📔 Here are s Is your appointment diary quiet? 📔 Here are some ideas to help you attract clients to your treatment room. (1) Send an email to your contacts on your email newsletter list and share your appointment availability with them. The email will act as a gentle reminder about your fabulous treatments. If you have not got an email newsletter, now could be the time to create one. They are a fabulous marketing tool to stay connected to your clients and reengage clients who may not have visited you for a while. (2) Give a talk to a local group. Presenting to a local group who are relevant to your target audience is a fabulous opportunity to promote your treatments, build trust with a new group of people and market your business. This is one way that really helped my business to grow. (3) Check your links on social media to make sure they are working and correct, so that new clients can contact you easily to book their appointment. (4) Update and refresh your website to boost your SEO (Search Engine Optimisation). Making updates to your website is a great way to improve your SEO, which will help you appear higher in the search engine results when people are looking for a therapist. Which ideas will you try? How are bookings for you at the moment?
We will remember them. #remberanceday #poppy #wew We will remember them. #remberanceday #poppy #wewillrememberthem #lestweforget
Reminder on Stress Awareness Day As our reflexolo Reminder on Stress Awareness Day As our reflexology community enters the busy season before Christmas, this is your reminder to look after yourself as much as you look after your clients. Make sure you: (1) Take regular breaks during treatments, including a proper lunch break. (2) Maintain boundaries with your clients and remember it is okay to say ‘no’. (3) Prioritise time offline to switch off and recharge. (4) Book a reflexology treatment for yourself to release stress and recharge. (5) Be kind to yourself. (6) Avoid comparing your business to another therapist - remember we are all at different stages in our business journey and not everything you see on social media is a true reflection of what may be going on! It is easy when busy running a reflexology business to put your clients first, but you must look after you too. How do you take care of your well-being? Kelly
One day to go - are you joining in? There is just One day to go - are you joining in? There is just one day to go until the Love Reflexology Facebook live with Catherine Clooney founder of Face Reflexology Clooney Concept. Catherine will be going live in the Love Reflexology Facebook group on Wednesday 6th November at 12pm (UK time). The title for the event is: How Face Reflexology May Support Us During Stressful Times. This talk will be ideal for some self-care time before the busy Christmas period begins, which you can enjoy live with Catherine or on replay. Information for Facebook Live Events (1) A recording for the Facebook live event will be saved in the group afterwards for you to enjoy on replay. (2) You do not require a special website link to join the event, just visit the group at the scheduled date and time, and you will see Catherine go live on the main newsfeed. (3) Facebook live events are free to access for all members of the private Love Reflexology Facebook group. If you would like to learn more about Catherine’s work ahead of the event, please follow @facereflexologyclooneyconcept Are you joining in?
Social Media Content Ideas for November If you ar Social Media Content Ideas for November If you are feeling stuck for ideas for your social media content for November, check out the below awareness days which may provide you with inspiration: 3rd - 10th November - National Spa Week 5th November - Guy Fawkes Night 5th - 9th November - International Stress Awareness Week 6th November - National Stress Awareness Day 19th November - Odd Socks Day 23rd November - Survivors of Suicide Loss Day 30th November - St. Andrews Day. You could explore the above ideas that connect with your business and your target audience to plan some engaging posts, Stories or even blogs for your website. Enjoy your content planning and connecting with your audience. Have you planned your social media content for November? 👇🏻
End of the month checklist. The end of the month End of the month checklist. The end of the month is nearly here and it is a great opportunity to review the month that has passed and plan for the final part of the year. I have popped some ideas on the graphics for you to try. How has your October been?
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